Pitching is a crucial skill for entrepreneurs, especially those seeking collaborations or opportunities to reach new audiences. Understanding your target market, their needs, and who they trust is essential for crafting a compelling pitch. By identifying potential partners and aligning your expertise with their needs, you can increase your chances of success and expand your business reach.

Websites are crucial for businesses as they serve as the digital reception area, building trust and showcasing values. While social media and other platforms are effective for attention-grabbing, websites are where the real conversation and engagement happen. To attract attention to a website, businesses should focus on providing solutions to their audience’s needs, whether they are actively seeking help or passively browsing.

Kaylene Langford, founder of StartUp Creative, discusses overcoming fear in business. She highlights common fears like “not the right time” and “not good enough” and provides strategies to mitigate them. Langford emphasises the importance of taking action despite fear and acknowledges that fear is a normal response to uncertainty.

A photographer, who pivoted to online courses during COVID, experienced significant success, earning over $100,000 in a year. However, after three years of growth, the business felt stagnant, leading to a shift in focus. The photographer, seeking more meaning and a fresh start, decided to transition away from the photography membership and explore new opportunities.

Kaylene Langford discusses time management and motivation for creatives and entrepreneurs. She emphasises the importance of managing focus, as it influences time management and motivation. Langford highlights the non-linear nature of working for oneself, suggesting that quality focus and attention are more important than filling time.

Kay from Startup Creative discusses the growing influence of tech giants on government and the potential impact on social media platforms. She emphasises the need for businesses to diversify their audience reach beyond social media, highlighting platforms like Substack, email newsletters, and podcasts. Kay encourages businesses to focus on building relationships, providing value, and establishing trust with their audience to safeguard against potential changes in social media algorithms and policies.

Photo credit: AdaptNSW / @elinbandmannphotography

Make Your Mark: How to Market Your Business Online

Most commonly asked business coaching questions from 2023 answered by your resident coach, founder of StartUp Creative, Author and podcast host Kaylene Langford.

Recap of our recent event Make Your Mark: How to market your business online powered by Squarespace x StartUp Creative, hosted by The Commons in Sydney, Australia.